Topic 1

How do we find influencers to promote us as affiliates?

What results are expected from utilizing “influencers”?

  • Measurable Brand Exposure

  • Measurable Sales Numbers

How will you structure deals with influencers?

  • Sending product to review on influencer channels in exchange for video reviews.

  • Monetary compensation for promotional campaigns or posts

Identify “Influencers” who share the same target market of consumers and who have a track record for delivering results.

*Due diligence: Do your homework on who you are using to promote your product, check references and focus on engagement/conversion data.

How do I best use Social Media to turn into sales?

Is your product available for purchase online?

If you answered no, make it available online.

Utilize sales tools inside of ad platforms (FB, INSTA) convert prospects to measurable sales. Re-market to prospects and customers for new/repeat business.

What marketing have you found to be most effective to a local audience?

Honest and uniquely local flavor that is fun, engaging and informative for the consumer.

How to keep consumers engaged on social, especially in FB groups Geofencing on Social Media Retention.

Timely and relevant content.

Topic 2

How do we navigate the jungle of advice for how to write web content for SEO?

I can not recall ever purchasing a product based on a blog post.

Yes it’s important to be discovered organically, however if you are spending a-lot of time writing blog posts and are still struggling you might want to focus these efforts on earned media.

Do good in your community then talk about it. Create and distribute press releases on a regular basis.

Don’t have a PR Agency to send your releases to outlets, no problem, check out pr newswire

We could write a blog post every day if we knew we were doing it right Which is the most value for money spent: Trade Shows or In Store Demos?

Are you focusing on new market growth or gaining market share in an existing market?

In store demos drive consumer purchases.

Trade shows provide the opportunity to connect with larger distributers/re-sellers.

Always consider your customer acquisition cost when making decisions on spend. The goal is to reduce your customer acquisition cost over time as you gain market share.

On a very minimal budget, what is a smart use of advertising dollars in a new market?

Public Relations

Community Involvement

In Store activations

Targeted Digital Ad’s

How to boost sales in a specific region of the country Billboard Advertising & OOH effectiveness and strategies Social media vs print .

Outdoor provides the opportunity for exposure to the brand/product. Measuring the effectiveness of out of home (OOH) advertising is, difficult to quantify as we do not currently have the technology available to track conversion, as we can with digital channels.

Where to spend $$$

Spend your advertising dollars in segments where you have the highest conversion rate at the lowest customer acquisition cost.

how do we start a good sample strategy as in who to send to and what to say?

What are your companies core values?

Take a good look at your brand/product as well as your operational process to produce and distribute define your honest capability.

Create and distribute content that is true to your companies values, targeting a likeminded consumer.

Engage with your consumers at every opportunity, no matter if you are responding to a negative comment or praise. Your consumer is always #1.

What % of sales should go to marketing/advertising?

“The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you're doing less than $5 million a year in sales and your net profit margin—after all expenses—is in the 10 percent to 12 percent range.”

Be Realistic:

Develop a rough budget based on what you can actually afford to spend, without effecting other areas of your business.

Know your customer acquisition cost. Work to drive this number down while increasing bottom line revenue and market share .

Consider cashflow and seasonality of your business, the primary objective is to deliver consistent timely and relevant messaging to your consumers.

What are some common marketing pitfalls you would recommend avoiding?

  1. Spending marketing dollars without a clear strategy.

  2. Not keeping track of marketing spend and ROI per channel.

  3. Not collecting appropriate customer data.

  4. No remarking plan.

  5. Clunky reporting from multiple unconnected sources.

  6. Making a decision based on a “feeling” instead of data.